B2B alternative data
Six use cases is the same as no use case
100+ qualified enterprise leads in six months, solo, on $48K
Reach was never the constraint. A compliance veto sat in every room, and nothing the company produced spoke to it.
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Superfoods and wellness D2C
The category was the reference point, not the brand
4X ROAS, 48% monthly sales growth, 55% more new customers, 25% better site conversion
Read the numbers in pairs, not one at a time. Two pairs that are supposed to trade off against each other did not.
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Sustainable womenswear D2C
They were targeting who the customer was, not why she buys
110% revenue growth at 45% higher ROAS, AOV up 27%
Three of these numbers say the account got better. AOV is the fourth, and it says the argument did.
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Live-streamed classical music
Watch time is not a bigger version of clicks
1400% watch time growth in three months, 10x live event traffic, 3x lower cost per view
A funnel built for watch time is structurally different from one built for clicks. The audience had to be seeded from watching behaviour, not from who people are.
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Book subscription box
Two different intents were being counted as one number
New orders up 35%, cost per order down 40%
Orders up and cost down together is the only combination that means something actually changed rather than that more money went in.
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Premium handwoven apparel
The catalogue had grown by accretion until nobody could find anything
500+ SKU catalogue rebuilt, conversion held through migration, ROAS improved
Merchandising architecture is a growth lever treated as an ops chore. The cost of that shows up in the media budget, not the ops budget.
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Premium sweets and confectionery
Everyone publishes all year and competes in the same six weeks
115% organic traffic growth, 45% more leads, 60% of target keywords ranking
Occasion categories reward being early and specific, not comprehensive. Publish ahead of the window, not into it.
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Wildlife conservation NGO
Specialists do not search the way generalists do
180% organic traffic growth, 10+ keywords on page one, #1 for three, on zero paid budget
In niche search, specificity beats volume outright. The winnable ground is the language the specialists actually use.
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A note on naming
Agency-side work is anonymised by geography and category, never by client name. Describing the work and the result is accurate whether the account was mine or the strategy on it was, and it lets me add the detail in conversation. Client-side work where the relationship is already public is named, which is why Data Sutram is.
Every case study carries a section headed “What I would tell you before you hire me for this”. That section is not a disclaimer. It is the reason the rest is believable.