I help founders make clearer marketing decisions, then build the systems and teams to act on them.
First 10 is my go-to-market and fractional CMO practice for early-stage founders. My work spans positioning, demand generation, content, measurement and marketing leadership. The articles here are written to help you diagnose a real operating problem before buying a service or adding a channel.
Talk through your growth problem â
At AjnaLens, I built a ten-person marketing team across brand, content, performance and social, and managed a $96Kâ$120K annual budget. The work involved hiring, prioritisation and cross-functional alignment as well as campaigns.
At Data Sutram, I owned positioning and go-to-market work for location intelligence and alternative data sold to banks, insurers and other enterprise buyers. I built the B2B pipeline with a lean budget.
At QuantInsti, content-led work contributed $60K+ in revenue in a year and the messaging work accompanied a 2x increase in organic leads. The work translated complex quant and AI education into clear language for a demanding audience.
Through Ten12, I worked with more than twenty B2B and D2C startups on positioning, identity, go-to-market planning and channel choices. The problems varied, so these guides focus on evidence and decision rules instead of universal playbooks.
Read the First 10 case studies, see my full track record, or review my LinkedIn profile.
Each guide answers a specific founder question, gives a practical way to examine it, and makes the limits of the advice clear. Examples labelled hypothetical are illustrations; company results on this page come from my published track record. Marketing decisions depend on your customers, economics, team and stage, so use the checklists as starting points rather than promises of outcomes.
If you spot an error or want to discuss a problem in your business, use the contact form. You can also browse all 100 guides.